wisebites archive

[July 2009]
What is “Branding” and why is it important?

There’s a lot of talk about branding, and a lot of misconception. Some people think it’s a logo, a company color, consumer advertising or promotion. It is all of those things, but the overarching question is ‘Why is branding so important’?

[January 2009]
Win BUSINESS with Email Marketing

In business, everyone is always looking for new ways to propel their organization to the next level. Those of us in marketing are always looking for new ways to help our clients get there.

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