Wiley Design Communications, Inc.

NEWS RELEASES

Wiley Design Communications Wins Top Award From International Association of Business Communicators/Sacramento Chapter

Sacramento, CA [5/15/09] – The Sacramento Chapter of the International Association of Business Communicators (IABC) recently awarded Wiley Design Communications, Inc. a first place Crystal Award of Excellence for the agency’s work on the American Cancer Society’s Annual Report. The Crystal Award, which recognizes excellence in the field of communications in the Sacramento region, was presented to Wiley Design Communications during the awards ceremony on May 14, 2009.

“It’s always an honor to be recognized for our work, especially by our peers,” said Wiley Design Communications (WDC) President and Creative Director Jean Wiley. In the past 10 years, WDC has received 49 best practice awards from professional communications organizations.

WDC received the Crystal award for the American Cancer Society’s 2008 Annual Report “Access” campaign. The theme “Access” focused on the American Cancer Society’s effort to provide all Californians access to education, programs and services to reduce cancer risk in their lives. Many forms of cancer are treatable if caught early and lifestyle factors, e.g. physical inactivity, obesity and tobacco, are preventable through education.

Through the Society’s large network of volunteers, healthcare professionals, researchers, and educators, the focus was to reach and impact the underserved communities of the state. Hispanic outreach by bi-lingual volunteers, recruiting participants for the Cancer Prevention Study, and working on the national program “Relay for Life” to educate and fundraise on behalf of the American Cancer Society were some of the year’s achievements.

As a result, 100 percent of respondents surveyed felt that the 2008 Annual Report effectively communicates the efforts of the Society in a straightforward, user-friendly format, and 92 percent of respondents felt the report represents the California Division in a comprehensive manner.

“We are very proud of receiving this award, but we are equally proud of the fact that our work successfully connects our client’s message with their audience,” said Wiley. The American Cancer Society has been a WDC client for nearly 20 years.

Wiley Design Communications, Inc. is an award-winning, Sacramento-based branding and marketing firm delivering integrated communication solutions via print, online and exhibits. Whether developing outreach and marketing communications, advertising, multimedia, brand or web development, we’ve helped clients position themselves distinctively in the marketplace, promoting programs and products in regional to global campaigns. We’ve developed communication tools for private, non-profit and governmental clients for over 25 years.

To see more of Wiley Design Communications’ award winning work, click here

Wiley Design Communications Awarded Rebranding Campaign for the California Department of Water Resources

Sacramento, CA [5/9/09] – Brand development and marketing firm Wiley Design Communications, Inc. (WDC) has been awarded the contract to develop a rebranding campaign for the California Department of Water Resources. WDC will rebrand the Department of Water Resources (DWR) publications to create a cohesive and integrated process for easier and timely publication of the many DWR in-house communications materials.

“The Department of Water Resources is looking to update and refresh their brand to better reflect their professional status as an authority on water issues,” said Jean Wiley, president and creative director of Wiley Design Communications. “We are excited at the opportunity and look forward to working with the DWR team to evolve their brand in really exciting ways.”

The rebranding will include a revamping of the wide spectrum of DWR’s publications, from overview plans to technical reports, flyers, press releases, and Power Point templates. Wiley Design Communications will provide visual solutions and an overall consistent design to facilitate communication including a color palette, typographic standards, and readability charts and tables.

“Communications materials coming out of the Department of Water Resources reaches a large audience base including the State Legislature, DWR executives, associated resource agencies, the general public and the media,” said Wiley. “The message of sustaining and improving water resources is an incredibly important one right now.”

The awarding of the DWR rebranding campaign comes at the heels of another rebranding campaign just completed for EdFund by Wiley Design Communications. “EdFund was in the same position last year – wanting to refresh and update their brand,” said Wiley.

Using a newly redesigned logo and website as the launching point, WDC extended and augmented the EdFund brand, retooling publications to better target audience segment groups. These included magazines and brochures, print ads and tradeshow displays.