PLANNING THE PROJECT

• Overview discussion of the project objectives and goals
• Define specific project components
• Develop the production schedule

DEFINING THE PROJECT – Research Phase

• Review past materials
• Research competitors’ materials
• Conduct interviews with client personnel to
  refine goals and objectives

THEME/CONCEPT DEVELOPMENT –

• Preliminary Design Phase
• Investigate various conceptual and graphic approaches:
  photographic, illustrative, abstract pictograms etc.
• Present preliminary sketches to client for feedback
• Discuss pros and cons of the approaches
• Select and approve design direction

THEME/CONCEPT DEVELOPMENT – Refinement Phase

• Refine the selected direction as needed
• Incorporate the client reactions into the final design
• Copy development and approval

IMPLEMENTATION – Production

• Final copy approval and type specification
• Completion of any artwork – photography,
  illustration, etc.
• Production of camera-ready artwork complete with vendor specifications and printing instructions

IMPLEMENTATION – Print Supervision

• Review project specifications and artwork with
  print representative
• Review and approve project blueline and composite (preliminary) color proof
• Conduct on-site print supervision (e.g., press checking during the printing process) takes place at this stage.