CASE STUDY:

Madsen Rayner Consulting
Business software consulting firm specializing in
business information management and systems design.

Challenge:

Position smaller IT consulting firm as credible solutions provider on large technology and business consulting contracts.

WDC Solution:

Re-branded the 13-person firm with new logo and
positioning line — Fluent in Techonology & Business — reflecting principals’ large accounting and corporate business background. The targeted brochure content replacing previous 1-color tri-panel brochure, included: ROI case study summaries, list of typical client problems solved, description of MRC approach in 5 service categories.

Benefit:

• 100% achivement of objective – increased the firm’s
  credibility and favorable sales response. Partners
  expressed delight in final marketing material.
• “I truly believe it made the difference in our
  landing our newest client, Optima Healthcare. We were
  in competition with a Big 4 company, and I don’t
  believe that without the professionalism of the
  brochure and cards we would not have gotten the job.” MRC partner Debbie Rayner
• Repositioned firm and increased brand valuation
  subsequently led to sale of the business to now
  100-person IT firm.