CASE STUDY:

California Earthquake Authority Direct Mail
A public/private partnership providing earthquake
insurance & education

Challenge:

Build public awareness of the CEA brand and reinforce key message. Increase interest and customer conversion in sales of earthquake insurance products.

WDC Solution:

Utilize direct mail campaign with segmented, target-specific visuals featuring the message “Every day is Earthquake Season in California. Are you Prepared?” Direct Mail campaign went to mobilehome owners, renters, condo owners and homeowners.

Benefit:

• Direct mail campaign produced on an aggressive timeline. Project increased CEA call volume by 1500% in initial month and use of online premium calculator by 300%, resulting in base policy count increase of 3.3% and supplemental coverage increase of 15%.
• Top Best Practices award in IABC Crystal awards in Direct Mail category.