CASE STUDY:

California Budget Project
Nonprofit firm that provides independent budget analysis
on issues affecting low- and middle-income families

Challenge:

Enhance outdated brand and promote value of work product from respected nonprofit research organization. Previous website had inconsistent web navigation and brand presentation.

WDC Solution:

New logo developed represents CBP’s synthesis and extrapolation of data analysis into simple, easy-to-understand information in report form. Brand extended to their publication work products for in-house production. Website underwent new information architecture with clean, easy user interface.

Benefit:

• Clear, attractive publications are now cost-effectively produced in-house.
• “Introduction of the new identity system and publications was well received and 100% [internal/external] feedback has been positive.”
  Jean Ross, CEO, California Budget Project.
• Top Best Practices award in IABC Crystal awards in Corporate Identity category.
• “Huge leap forward in looking more professional . . .this is just light years better: better information organization, colors are clean and professional, images give the right impression of CBP. Love the white space on the page – good antidote to all the information.”
  Communications Executive