Eyefinity provides eCommerce solutions to small- to mid-sized eyecare professionals to boost productivity and profitabiltiy. The sales folder and product sheets were designed to present a bold visual impact, for an audience accustomed to sophisticated marketing material from frame and lens manufacturers.

A smaller compact format complemented a streamline presentation of product overviews and benefits. The band of colorized photos on the product folder represent not only the spectrum of products, but serves as a graphical “horizon line,” into which the rows of green squares converge, playing on the “(in)finity” part of the Eyefinity name.