“The BMW of pipes” was the image the client wanted to achieve with the design and photography. Dramatically lit beauty shots of the product featured in a sleek modern campaign communicated the quality and engineered excellence of Simpson Dura-vent’s chimney and venting systems. The goal was to create an “emotional desire” for the product.

The product catalogs were organized in a customer-friendly way: tell what the product is, how to install it, show typical installations followed by technical data.