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Utilizing
bright yellow and black (colors associated with warning signs), seismic
waves superimposed over photos of tidy, well-cared for dwellings,
juxtaposed with a severely damaged home to create a strong emotional
impact, the direct mail postcard series was designed to drive consumers
to the CEA website or their insurance agent to learn more about earthquake
insurance and preparedness.
A study shows that the majority of consumers do not read their insurance policies, and do not understand the coverage they purchase. 4 brochures were developed for 4 insurance products. A bright, approachable color palette and custom photography of people representing the target demographic helped present the information in a consumer-friendly format. |
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© 2011 wiley design communications, inc.