Wiley Design Communications, Inc.


	The California Coastal Conservancy preserves, protects and restores the resources of the California coast. The mark is made up of an abstraction of a seashell cradled by waves to capture a feeling of protecting and sheltering of this precious resource. The white space freely flowing around the shapes represent the Conservancy’s vision of an accessible coastline. The identity was extended to business card, letterhead, envelope and signage.