The cover of the brochure bears an image of craftman’s woodworking tools, setting the tone for the capabilities brochure, which introduces John F. Otto, Inc. as a company steeped in traditional values — superior quality, craftsmanship, attention to detail.

Full page photography and a fold-out spread exhibit various “action” shots of construction-in-progress, while cut-out inset imagery illustrate the tools of the craft. A custom die-cut pocket holds inserts showcasing completed works.