To educate the public about fuel cell technology, promote the Partnership goals and recognize individual partner roles, communication tools were developed — expanding the brand initially unveiled with the 24" x 10" gallery exhibit — to include brochures, an annual “report,” illustrated by a graphical timeline of the year’s milestones and achievements, and a “magic cube” promo gift presented to guests at a media event attended by key governmental and energy leadership.

As part of the CaFCP message delivery, the Partnership has gained national and Legislative recognition on the issue of fuel cell adoption and national promotion. The material and displays have won numerous awards for best practices in industry award programs.