To educate the public about fuel cell technology, promote the Partnership
goals and recognize individual partner roles, communication tools
were developed — expanding the brand initially unveiled with
the 24" x 10" gallery exhibit — to include brochures, an annual
“report,” illustrated by a graphical timeline of the year’s
milestones and achievements, and a “magic cube” promo
gift presented to guests at a media event attended by key governmental and energy leadership.
As part of the CaFCP message delivery, the Partnership has gained
national and Legislative recognition on the issue of fuel cell adoption
and national promotion. The material and displays have won numerous
awards for best practices in industry award programs.