The CBP conducts independent analysis of budget issues with the goal of improving the lives of low- to middle-income Californians. The non-profit organization publishes a large volume of reports and newsletters, and past documents were inconsistent in editorial and graphical presentation.

A new brand identity was developed, including a suite of templates, allowing for cohesive visual presentation and speedy publication in-house, of time-sensitive budget briefs and reports. The new brand was extended to other components such as the annual conference brochure and website.