The integrated communications program for River City Staffing and its 2 other divisions, Accounting Solutions and RCS Executive Search, was developed to give the locally owned company a fresh, energetic look to stand out in a competitive marketplace.

Establishment of a unique brand personality and clarification of marketing messages were achieved by creating 3 distinct color palettes to give each division a distinct, identifiable quality. The presentation folder and inserts utilize a casual photography style showing fresh faces representing each division. The graphics and bright colors were extended to a postcard campaign.